Top five SEO tools to generate more leads in 2020

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.

Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list? 

Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.

1. Hello Bar

With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.

Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here is an example of Hello Bar in action:

Source

Besides, you can use Hello Bar to create pop-ups that collect the name and email id of your visitors. 

Pop-ups help to drive 1375% more subscribers.

An example of a Hello Bar pop-up is provided below:

SEO tool for lead generation - Hello Bar

Source

You can easily customize your headline, CTA and the overall design of the bar and the pop-up. The platform automatically chooses the best color combination for the CTAs so you don’t need to spend hours testing that. 

With Hello Bar, you can customize your message targeting by:

  • Sending holiday-related messages to visitors during the holidays. 
  • Customize your pop-up for the mobile audience as the screen size is less.
  • Customize your message based on the location of your customer. 
  • Display the pop-up during the exit-intent, just when the visitors are planning to leave your website.

2. ClickMeeting

Webinars are one of the best ways to generate leads. 

Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post. 

Generate leads directly via webinars

With ClickMeeting, you can run custom webinars to share product demos, conduct training sessions or run online courses. You can customize your webinar with a few clicks, and run them without worrying about the type of device and operating system. You can even stream your webinar live to Facebook or YouTube, allowing you to acquire even more leads.

But the true SEO-based lead capture power of webinars is to be found in evergreen topics that will continue to attract relevant audience members over time.

A screenshot of a social media post Description automatically generated

Source

On-demand webinars are one of the fastest and easiest ways to expand your lead base. 

Repurpose your webinar

Repurposing your webinar into a lengthy blog post, consisting of more than 2000 words, helps it to rank for new search queries. When your site achieves higher rankings for new keywords, it automatically maximizes your organic traffic, leading to more conversions. 

Here are some great ways to repurpose webinars to generate leads:

  • You can divide your webinar recordings into short videos of three to five minutes each and post the video on channels like LinkedIn, Twitter, Facebook, and YouTube. Add a compelling call to action, and people who watch the video are likely to reach out.
  • Turn the entire webinar into a blog post and promote it on your social networks for added visibility. Try to present the blog post in a series of steps. This helps your site to get ranked as a featured snippet.
  • Turn your webinar Q&A into a support resource page. FAQ pages offer an excellent opportunity to rank as a featured snippet. When people find answers to questions related to your business niche, they will be all the more likely to connect with your business.
  • Create a transcript of your webinar and include long-tail (especially question keywords) in it. 

3. VideoBoost

It is difficult to succeed in your lead generation efforts in 2020 without videos. 

VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business.

Next time when you are planning to optimize your website for the festive occasion, head over to VideoBoost and create a video for your audience using video templates for Black Friday, Thanksgiving and Cyber Monday.

SEO tool for lead generation - VideoBoost

 

4. vCita

vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers. 

With vCita’s lead generation widget, you can capture leads from all the pages on your website with a floating CTA that follows the users from page to page.

The tool also lets your audience to book appointments without leaving the site. All the contact details of the visitors get stored in a built-in CRM that can be used later to trigger follow-up nurture messages via email or SMS.

The best place to start with this kind of strategy might be to identify the pages on your site with the most traffic from high-intent organic search terms rates and add the vCita widget to them. I am sure you’ll be able to notice the difference in the number of conversions happening on your site.

5. OptinMonster

OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms. 

One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form. 

SnackNation was able to generate 1200 new leads each month by using OptinMonster for content upgrades. 

 

With features like MonsterLinks, you can convert any image or link into a two-step opt-in process. It works on the Zeigarnik effect which states that people are more likely to complete a task if they start it. 

 

Final thoughts

SEO is all about generating relevant, and quality leads for a business. Moreover, your SEO strategy should also focus on converting the acquired leads. Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. 

Start making the most with the power of the above five SEO tools to generate quality leads in 2020 and ahead. Happy marketing! 

Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch blog.

The post Top five SEO tools to generate more leads in 2020 appeared first on Search Engine Watch.

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admin November 28, 2019 0 Comments

2019 Google core algorithm updates: Lessons and tips to future-proof your SEO

There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on.

Everyone who’s anyone in online business knows this, which is why the struggle to grab that marketer’s Holy Grail can look like a cut-throat business to many SEO novices.

However, even SEO pros get confused when Google throws a wrench into the intricate workings of the rankings machine. Google’s core algorithm updates can mess up even the best SEO strategies, especially if you react in a panic to a drop in the rankings.

Today, I’ll share with you the three things I’ve learned from 2019 Google algorithm updates that will help you future-proof your SEO. First, however, take a look at the hints that Google rolled out alongside those updates to see if you’re building your SEO strategy on a healthy foundation.

2019 Google core algorithm updates and what they tell us

In 2018, Google reported 3234 algorithm updates.

That’s just a bit shy of 9 updates per day.

All of them change how the algorithm evaluates a website and its rankings (most just slightly, though).

However, three of them were so-called ‘core algorithm updates’ – meaning that their impact on the rankings was likely significant for most indexed websites. Google announced these (in March, June, and September of 2019), which is not something that they normally do. This should give you an idea of how important they were in the grand scheme of all things SEO-related.

Google Sear Liaison's tweet on its 2019 Google core algorithm updates

Websites were affected differently, with some seeing increases in their rankings and traffic, and others plummeting to Google’s page #3. Many of the sites that experienced significant drops are in the Your Money, Your Life (YMYL) niche.

(Verywellhealth.com shows a significant drop after the March core update)

“The sensitive nature of the information on these types of websites can have a profound impact on peoples’ lives,” says Paul Teitelman of Paul Teitelman SEO Agency. “Google has long struggled with this and at least one of these core algorithm updates was designed to push trustworthy YMYL content to the top while sinking those websites that contain dubious and untrustworthy information.”

Google signaled a path forward with these updates. If you were not paying attention, here are the key takeaways:

  • Google signals an intent to keep rewarding fresh, complete, and unique content. Focus on answering the searcher’s questions thoroughly and precisely.
  • E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines are more important than ever. Things like backlinks from reputable websites, encryption, and who authors your posts can make or break your organic rankings.
  • Google wants to see you covering a wide range of topics from your broader niche. Increase your relevance with content that establishes you as the go-to source in your niche.

SEO is far from an exact science.

If anything, it’s educated guesswork based on countless hours of testing, tweaking, and then testing again.

Still, there are things that you can do to future-proof your SEO and protect your websites from reacting too violently to core algorithm updates.

Based on Google’s recent hints, here are three things that you should focus on if you’re going after those page #1 rankings in the SERPs.

Three tips to future-proof your website’s SEO

Keep the focus on high-quality, actionable content

I know you’re annoyed with hearing it by now but high-quality content is a prerequisite to ranking at the top of the SERPs and staying there.

This means that you need to pin-point a specific question that the searcher wants answers to and then write a piece of content that provides a detailed clarification of the issue. Does it need to be 5,000 words long? That depends on the question but, in most cases, it doesn’t. What it needs to be is concise and thorough, and clarify any and all questions that the searcher might have while reading it.

Ideally, you will want your content to be 1500+ words. According to Backlinko’s Brian Dean and his research, Google tends to reward longer content.

 

Source: https://backlinko.com/search-engine-ranking

My advice is to ask yourself the following questions when you’re writing:

  • Am I providing the reader with a comprehensive answer to their question?
  • Is my content more thorough than what’s already on the #1 page of the SERPs?
  • Am I presenting the information in a trustworthy way (citing sources, quoting experts)?
  • Is my content easy to understand, and free from factual, stylistic, and grammar errors?

If your answer to these questions is a yes, you’re already doing better than (probably) 95% of your competitors.

Improve the E-A-T score of your website

In SEO, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

In other words – who is authoring blog posts and articles that are published on your website? Are they penned by an expert in the field or by a ghostwriter?

Why should people trust anything you (or your website) have to say? That’s the crux of E-A-T.

The concept appears in Google’s Quality Raters’ Guidelines (QRG), and SEO experts have debated for years whether or not it has any bearing on the actual organic rankings.

In 2018, Google cleared all doubts around it, announcing that QRG is, in fact, their blueprint for developing the search algorithm. “You can view the rater guidelines as to where we want the search algorithm to go,” Ben Gomes, Google’s vice president of search, assistant and news, said in a CNBC interview.

Here’s what the QRG has to say about E-A-T

Source: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

We have no idea if Google’s core algorithm can evaluate E-A-T parameters as well as an actual human rater. Still, if that’s Google’s end goal, it’s a good idea to pay attention to it now, regardless of whether it’s implemented or not. It most certainly will be at one point in the future.

To improve your E-A-T score, focus on the following

  • Add an author byline to your posts – every post that you publish should be authored by someone. Use your real name (or your author’s real name), and start building a reputation as an expert in the field.
  • Create your personal website – even if you’re trying to rank your business site, make sure to have a personal branding website of your own (and of any regularly contributing authors). Those websites should be maintained – you don’t need to SEO the heck out of them but you should publish niche-relevant content regularly.
  • Get featured on Wikipedia and authority websites – QRG clearly instructs raters to check for author mentions on Wikipedia and other relevant sites. That stands to reason because experts in the field will often be quoted by other publications.

(Image source: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf)

  • Get mentions on forums – same goes for forum mentions. If people name-drop you on relevant forums, that means that they feel you have something important to say.
  • Secure your site with HTTPS – security is an important E-A-T factor, especially if you’re selling something via your website. An unsecured website will have a low E-A-T score so make sure to invest in encryption to boost trustworthiness.

Build quality backlinks and establish a social presence

Quality backlinks are still a very important ranking factor.

However, according to a report released by Backlinko, it’s not about one or two backlinks, regardless of how strong they are.

What moves the ranking needle are sustainable, evergreen link-building strategies – backlinks from trusted, niche-related websites that are acquired by white hat SEO methods such as blogger outreach, guest posting, and collaborations with other influencers in the niche. The more of these types of backlinks you get, the better your organic rankings.

Additionally, getting backlinks from a greater number of referring domains ensures that your rankings are protected if, for example, a couple of those websites get shut down or penalized in the future. When you’re playing the link-building game, it pays to think ahead.

(Image Source: https://backlinko.com/google-ranking-factors)

And, while they don’t carry the same weight as true backlinks, you’d be wrong to underestimate the value Google’s ranking algorithm places on social media signals.

A truly authoritative website – and all the authors that write for it – will have a strong social media presence. They will use it to amplify their message, build additional authority, and drive traffic to their website. Ahrefs’ Tim Soulo does this better than any other SEO expert that I know.

how having a strong social media presence helps create authority and tackle 2019 Google core algorithm updates

All of this will affect the aforementioned E-A-T parameters. If nothing, it will distribute your name far and wide, signaling to Google that you’re not a complete nobody that just happens to run a website or write a blog about a certain topic. The stronger your social media presence; the more followers, comments, and shares you end up earning – the better it is for your E-A-T.

Get people to trust you and the algorithm will follow

Pretty soon, the key to top rankings will be how believable and trustworthy you are. Google’s current insistence on E-A-T parameters clearly demonstrates that. Everything else will be just the icing on the cake after that – the fancy schema you’re using, the on-page SEO gimmicks, and all the other loopholes SEO experts are now using to rank their websites.

I’m interested to hear what you think about the direction that Google is taking with this year’s algorithm updates. Have any of your websites been affected? Leave a comment below and let’s discuss.

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admin November 19, 2019 0 Comments

11 Deadly SEO mistakes to avoid in 2020

SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits

By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. You must do this because the first search result gets more clicks than other results.

While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation. Here are some of the most deadly SEO mistakes that you must avoid in 2020. 

1. Unsatisfied search intent

While you may write helpful content, if it isn’t well-targeted, the people finding your website may not find it useful after all. You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go into vain. 

Search intent is essentially the intent behind the search. Your website and content need to satisfy this intent by providing a solution. This is why it’s crucial to understand what the searcher is thinking when they search for something. Your website needs to provide the answer to this thought. 

For example, if a user searches “SEO” on Google, it means that the user wants to know what is SEO? But, if a user searches “SEO services” then that person is looking to hire an SEO expert or company. Both keywords (SEO & SEO Services) have a different intent. So, if you’re targeting the keyword “SEO Services” but asking “what is SEO?” you can’t succeed with that content because you are unable to satisfy the intent behind that search phrase. 

2. Traditional SEO techniques

Just the way the internet is changing, SEO is developing and changing too. To stay at the very top of the search results, you need to keep up with these changes and apply modern SEO techniques. 

If you keep applying the traditional SEO techniques, then you may end up getting penalized. Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. 

Today, Google is smarter than before. Now, it can rank for those keywords that you have not mentioned in your content too. Recently, Google made an algorithmic update called Google BERT that helps Google to better understand the content and user-queries.

If you want to succeed with SEO, then you should adopt modern SEO techniques. Traditional SEO techniques can penalize your site but can’t outrank your competitors.

3. Not updating yourself

As mentioned above, SEO is a dynamically changing field and you need to keep yourself up-to-date with all the latest happenings. This is necessary because Google keeps bringing out new updates every now and then. If you miss out on a major update, your website might get affected and you may lose out on valuable traffic.  

You should keep yourself updated with the latest SEO changes and updates. Google released various updates this year including broad core updates like 3rd June Core Update, Google BERT, and many others. You must keep yourself updated about them. 

4. Ignoring structured data and search features

Structured data is essential to stand apart from the crowd, especially when you reach the first page of the search results. Through structured data, your search result may end up featuring even above the first search result. Additionally, the result would look bigger than all the other listings and may become the go-to choice for your searchers.

 

Similarly, you must concentrate on improving your website’s internal search functions as well. People who come to your website must find it easy to look for relevant information and the search feature can help with this. Try to incorporate search into your website and also try to optimize your listings such that your searchers find exactly what they were looking for. 

There are different types of structured data for different types of content that you can use on your site. Like as,

  • Product Review (for product review)
  • How to (for “how-to” content)
  • FAQ (for FAQ content)
  • Address (for company address)
  • Books (for books)
  • Events (for events)

5. Ignoring conversion optimization

The end goal of all businesses is to get customers and for that, you need to first generate leads and then convert them. However, many businesses end up ignoring conversion optimization and only concentrate on the top of the funnel. 

Instead, it’s necessary to provide everything that your leads need to become paying customers. Load them up with reviews, case studies, and show them why they must purchase from you. Make it easy for them to make the purchase as well. By ignoring conversion optimization, you may end up losing loads of customers and hence, revenue. 

It is the most important and no-cost strategy to increase your revenue that you shouldn’t ignore in 2020.

6. Not focusing on branded anchor text

Anchor texts are important for your SEO and make up a huge part of your link building strategy. While you may get loads of backlinks from reputed sources, the anchor texts of these links are extremely important.

You might use anchor texts that relate to your pages or blogs. However, by ignoring the branded anchor texts, you might not be able to improve your brand’s authority. Branded anchor texts can help in improving your brand recognition and through that, your brand may start ranking higher on search results too. 

Also, branded anchors look more natural than keyword-optimized anchor texts. I found that most of the sites that saw a boost in their rankings during the Google 3 June update had more branded anchor texts than others. That’s why you should focus on branded anchor texts. 

7. Only text is the content to focus

Probably you have heard that videos are the future.

It is true! Because videos are the easiest way to learn and people prefer to watch videos over any other content format. This is the biggest reason for the popularity of YouTube. 

But you must have noticed that videos appear on Google’s SERPs too. Google knows that videos are the future and people like to watch videos. That’s why Google shows them on the SERPs.

Videos also take less time to rank on Google than text content and are more engaging content format. 

Google has also started adding podcasts on Google SERPs. These two content formats are still growing and less competitive than text content. That’s why you should also focus on these rather than only writing blog posts.

8. Not focusing on branding and brand searches

“Brands are the solutions” and Google loves brands.

SEO is becoming more brand-centric day by day. Now, SEO is not just about getting traffic. You need to do it to build a brand too. If you want to win the SEO game and make your business a trustable and profitable brand then you need to focus on branding. 

You should increase brand searches for your business. When more people start searching for your business on Google, then it will automatically start to rank you on top. This is an evergreen strategy to grow your business and establish yourself as an authority.

9. Not ready for mobile

Nearly 50% of all traffic comes from mobiles. If your website isn’t ready for mobiles, Google will automatically consider it unfriendly for its searchers. Ensure that your website is responsive and build it for mobiles in the first place. By tapping into the mobile traffic, you’ll also be able to increase your website’s visibility. 

Mobile-friendliness and page speed are considered as ranking factors of Google search. So if you want to grow your business and get SEO success then you shouldn’t ignore the mobile.

10. Unclear SEO goals

It’s essential to have clear SEO goals before you set out doing SEO for your website. If you don’t know what you wish to achieve from doing your website’s SEO, you’ll probably never be able to grow it. The key is to identify what you want from your website and SEO and then plan out your SEO strategy. A haphazard strategy will get you nowhere. 

11. Prefer people over search engines

Last but not least, write your content and plan your SEO strategy for the real user not for the search engines. Because ultimately, you need real customers to generate sales and revenue to run your business. Search engines are nothing. Your business depends on customers and not on the search engines. 

Search engines like Google are just a medium to get new customers. No one knows when Google will penalize a site and drop its rankings. But if you prefer your customers more, then there are enough chances that your customers will promote you as well as Google will also love you and rank you higher. That’s why you need to keep your customers satisfied with your services and products. 

Conclusion

Now that you know all the deadly SEO mistakes, try to put conscious effort into avoiding them in 2020. If you don’t design your website for mobiles, have clear goals, focus on different forms of content, you may end up suffering. Try using modern SEO techniques and keep yourself updated with the latest ones to stay ahead of the competition

What are the other deadly SEO mistakes that you must avoid in 2020? Let us know in the comments.

Harpreet Munjal is an entrepreneur who is helping businesses to outrank their toughest competitors and grow their revenue online. He can be reached out on Twitter @munjalharpreet.

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admin November 14, 2019 0 Comments

Page speed optimization: Six areas to focus on for better SEO results

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed.

What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is technically how long it takes the content of a specific page on your website to load completely – or in more technical terms, “time to first byte”, which the time it takes for your client’s browser to get the first byte of data from your web server. Just like site speed which measures how fast a sample of page views on your website, page speed is critical to your search rankings.

Several reports are saying, including Google admitting in 2010, that site speed due to the high relevance of page speed, is used as a web search ranking factor. Now that this is the case, how can you optimize page speed and improve your search rankings? Read on to learn more.

Site speed as Google’s page ranking signal

Since Google’s admission to the importance of page speed, we’ve seen several tutorials on how to understand page speed and improve it for your website. Given Google’s reputed tight-lipped stance on what makes for their ranking factors, it’s understandable to see the level of importance users have paid to page speed since the announcement.

In my view, page speed would be critical to Google owing to the fact that good user experience is one of its chief aim for its users. It’s now important to take measures to get your page speed right by focusing on the following areas.

1. Time to first byte (TTFB)

An area to focus on to get insight on how to improve your page speed is how long it takes your browser to receive the first byte of information from your web server. This is what is technically known as “time to first byte”.

A perfect tool to evaluate this is Google’s PageSpeed Insights, which measures reports from the FCP (First Content Paint) and DCL (DOM Content Loaded) by polling data from CrUX (Chrome User Experience Report).

Running a test using Google’s PageSpeed Insights doesn’t only provide you with site speed data but also includes suggestions on areas to work on to improve speed. An example is a test on NYTimes/section/politics which returned 45% for the desktop and 34% for mobile – which is actually more important.

2. Your web hosting

While most would go ahead and start tweaking their web design and looking at what plugins may cause a lag in page speed, the culprit is not always obvious.

Your web host would play the biggest role in how fast the pages of your website loads. You can run a lean one-page website on some hosting services and still come short on the page speed or website speed.

According to a guide on website speed published by Kinsta, mediocre web-hosting contributes significantly to how fast a website loads. Factors such as geographic proximity to users (cloud hosts are superior in this regard), the volume of clients on a single server and the size of a server’s RAM and bandwidth limit all contribute to the performance of a website hosted on any giving server.

Since 74% of users will never return to a website that takes longer than 4 seconds to load, a poor hosting provider could cost you thousands of dollars in lost revenue opportunities. This is not counting the loss of traffic as a result of negative search rankings from poor SEO.

3. Redundant and inactive plugins

Inactive plugins on your website are often serious culprits in slow site speed.

Although, the reason plugins have the option to “activate” and “deactivate” them is to make them dormant while you decide whether they may serve any need in the future, rather than deleting them. However, the most efficient way to prevent plugins that are not being used from dragging down your website is to remove it.

To prevent plugins from unnecessarily slowing down pages of your website, you can consider taking the following measures:

  • Only install plugins when they are absolutely necessary
  • Clear your website cache and Minified CSS/JS after removing a plugin
  • If a plugin hasn’t been active for three months, consider removing it from your website
  • Only install plugins that are up to date and marked as compatible with your WordPress version

Aside from causing lags in your website’s page speed, inactive plugins may cause vulnerability to the security of your website leaving you exposed to attackers and hackers. This undoubtedly will negatively affect your website’s SEO and rankings, costing you traffic and revenue.

4. Clean your website codes

Another area you should look out for when dealing with page speed is the codes that make up your website. While this is a more technical exercise and is better handled by technical professionals, taking care of your website codes and ensuring nothing is off can help you gain some speed.

When investigating website codes that could affect site speed, look into these areas:

  • JavaScript
  • CSS
  • HTML
  • Theme files

Poorly configured theme files, for example, may conflict with your users’ browser, thereby negatively affecting how fast your website loads. Below are some aspects you may want to investigate to make sure your website codes are in proper shape:

  • Enable dynamic caching
  • Minify JavaScript and CSS files
  • Avoid making changes to parent theme files and opt for child theme instead

5. Content delivery network (CDN)

Using a content delivery network or content distribution network, commonly known as CDNs can significantly reduce the time it takes to fully load pages of your website. When users are browsing the internet, proximity to your server can affect how fast content is delivered to them.

What CDN does is host your website content in the cloud, and let the nearest server to your clients handle the delivery of the content when they access your website. Since geographic proximity is also a factor in the speed of content delivery, using a CDN takes care of this and eliminates the associated delays that come with loading a website’s content from a distant location.

CDNs also utilize caching to reduce your hosting bandwidth, making room for smooth content delivery and rendering. Plus, it also helps prevent downtimes with your website.

When you opt for a CDN, the following aspects of your website’s content are taken care of:

  • Images and videos on your server
  • Your website JavaScript files
  • HTML pages
  • Stylesheets

Apart from speeding up your website and helping you to improve your SEO, utilizing a CDN can also be beneficial in the following areas:

  • Security: Your website can be protected from hackers and random attacks targeting your website
  • Mitigation against DDOS attacks: Distributed Denial of Service (DDOS) attacks is the most common form of hacks launched against websites to date when a malicious agent tries to disrupt the service of your website. CDNs can fortify your website against this common attack.
  • Increases content redundancy and availability: Since CDNs keep content distributed, pages of your website will remain active and accessible should there be a malware malfunction or spike in traffic

 6. Images

Images are important components of every webpage. And roughly nine out of ten pages on a website would include at least an image. It also goes without saying that images consume the most bandwidth on a website.

To boost your website page speed and enjoy solid SEO dividends, you should optimize images on your website to consume as little bandwidth as possible. Heavy and oversized images are among the top reasons a website may experience slow page speed.

Images that are wider than the content area of your website would overlap on the screen, causing the user experience to suffer. Getting your image size right can make a huge difference in how your page loads.

6a. Image compression

According to findings reported by Blake Hawksworth for effective inbound marketing on how to improve website page speed, it is revealed that –

“Compression has the potential to have the largest impact on page speed, as on average, images make up a total of 65% of a website’s weight.”

This further solidifies the fact that getting your image size and compression right can have the biggest impact on your page speed optimization.

In order to see gains on your SEO, improving page speed by compressing images on your website should be a top priority. To get this right, use image compression plugins such as WP Smush (for WordPress users) or Mass Image Compressor to reduce the file size of images that are uploaded to your website. On image width, ensure you’re not uploading images that are wider than the frame of your website content display area.

6b. Google’s guidelines for image optimization for page speed

Another reliable way to ensure images are well optimized for page speed on your website is to follow Google’s guidelines for image optimization. Realizing the traffic generated by images and their impact on a website’s page speed, Google decided to release a set of guidelines for webmasters to adhere to meet content efficiency and page speed optimization.

And since Google is releasing a set of guidelines for image optimization, it’s safe to assume that images would have significant outcomes on a website’s rankings. Since the scope of this article would not allow me to go over everything in Google’s image optimization guidelines, I recommend visiting the resource for consultation. Rather, I’ll share a breakdown of the most important factors required in the “image optimization checklist”, as recommended by Google, in the next point.

6c. Image optimization checklist

Google declares that there is no definitive answer for how best to compress an individual image, but there are “well-developed” techniques and algorithms that can help see improvements in size reduction. Below are the tips they shared:

  • Prefer vector formats: to meet the demands of a multi-device and high-resolution world, vector images which are resolution and scale-independent are the best option.
  • Minify and compress SVG assets: Ensure your servers are configured to apply GZIP compression for SVG assets.
  • Pick the best raster image format: pick images based on the most-suitable functional requirements.
  • Experiment with optimal quality settings for raster formats: Google recommends dialing down the “quality” settings and you’ll see significant byte savings.
  • Remove unnecessary image metadata: Google concludes that many raster images contain unnecessary metadata such as geoinformation, camera information, etc. They recommend using appropriate tools to strip this data.
  • Serve scaled images: Google recommends that you resize your images on the server and ensure that the “display” size is close to the “natural” size of the image. Pay more attention to large images because they account for the largest overhead when resized.
  • Automate: Google recommends investing in automated tools that will ensure all image assets are always optimized.

Conclusion

Page speed is, as we’ve seen, an important factor in Google’s SEO rankings. And from this article, it’s obvious that getting image optimization right takes the lead in improving your website’s page speed. Try the tips I’ve shared in this article and let me know how your page speed has improved, and if it translates to better rankings for you.

Ayodeji is the founder and CEO of Effective Inbound Marketing, a leading digital agency. He recently acquired BoostMyMedia.com to help clients in the online reputation area.

The post Page speed optimization: Six areas to focus on for better SEO results appeared first on Search Engine Watch.

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admin November 7, 2019 0 Comments

How to create an SEO strategy for website redesign and migration

A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. 

It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and more.

This post summarizes some key SEO migration elements listed in the guide, with an emphasis on helping organizations avoid costly errors related to a website redesign and domain or platform migration.

Content produced in collaboration with Investis Digital.

Common SEO obstacles in website redesign and migration

A proliferation of web design platforms and tools have made it easier than ever for businesses to complete a website redesign in record time. 

However, many of these platforms aren’t fully compatible with older computers, slower connection speeds, and present obstacles for search engine spiders.

planning a website redesign for searchable content for search engines and SEO

 

The Investis Digital SEO guide lists twelve of the most common obstacles and includes tips for avoiding them. Here are a few examples:

Dynamic URLs that don’t include keywords

Dynamic URLs rely on variable parameters provided by the web server and are not easily indexed by search engines since they change based on user query input. A dynamic URL typically includes character strings versus keywords. Investis Digital recommends that dynamic URLs be rewritten to include relevant keywords.

Non-permanent redirects

Investis Digital recommends avoiding all redirects that aren’t permanent. That is, only permanent 301 server-side redirects should be incorporated into your website update. That means avoiding 302, JavaScript, and meta refresh redirects.

Page content

Since text is the backbone of how search engines determine keyword relevancy, the Investis Digital guide recommends that some relevant content be included on all pages. Ideally, at least one short paragraph of unique text should be present on each page. If this isn’t possible, then tier-one and tier-two pages should incorporate text-based, keyword-rich headers.

Three of the twelve obstacles listed in the Investis Digital SEO guide

 

Six key elements of an SEO-focused redesign

The Investis Digital guide lays out a comprehensive list of elements that companies should incorporate into their redesign strategy, from website structure to keyword research, and from to meta information to internal site linking. The guide acts as a blueprint for businesses so they can minimize the impact of the redesign on organic search engine rankings and traffic. Here is a brief summary of each element:

1. Website structure

Folder structure, web page file names, and keyword-rich content all play a role in an optimal website structure. “The decisions you make about the naming conventions of your folders and files, and the way in which you point to specific pages of your website, can have a huge impact on overall traffic and sales,” writes Investis Digital.

2. Keyword research

Keyword research should be the starting point of your website redesign so that you can incorporate relevant, high-volume keywords throughout the entire site structure. Investis Digital reviews important keyword guidelines such as how many different terms to target and what keyword research tools to use when gathering information.

3. Meta information

Meta information—also referred to as metadata—is the information that appears in search engine results pages for organic listings. SEO meta information includes a variety of tags such as <title> and <meta-description>. The guide provides checklists to help businesses fully optimize each of these important tags.

4. Body content

Body content is important for good search engine rankings as well as overall website usability. The Investis Digital guidelines cover the specifics of creating high quality, SEO-friendly content attributes that will contribute to search ranking such as keyword choice, frequency, placement, spacing, and titles.

5. Internal site linking

Internal links are an important element of good SEO design as they determine how search engines perceive relevancy for specific keywords. Investis Digital covers the best practices for internal link creation such as using descriptive text-based links in the main navigation, limiting the number of links on a page, and more.

6. URL equity

URL equity is “the sum of several important values tied to URL structure.” Dynamic versus static URLs, as noted above, play a role in URL equity as do a URL’s external links to the website, age of the domain, and more.

The importance of creating an SEO redesign strategy

A key pain point with any redesign is the loss of organic search traffic that occurs when established domain equity is lost. The Investis Digital guide provides information to help companies avoid the negative effect a large-scale redesign can have on search visibility and website traffic.

Example of a successful client domain migration. Source—Investis Digital

 

With a strong emphasis on maintaining URL equity, a sample workflow to help with planning, and a list of expected obstacles, businesses can use this guide to create a comprehensive SEO strategy for their website redesign or platform migration.

For more tips on how to create an SEO strategy for website redesign and migration, check out the full guide, “Best Practices for Website Redesign & Migration.”

The post How to create an SEO strategy for website redesign and migration appeared first on Search Engine Watch.

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admin November 5, 2019 0 Comments