Why businesses should implement structured data

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages.

One of these areas, which has seen the most development since its launch in 2011, is, of course, schema.org markup.

Although it has been eight years since the data schema was introduced, whether due to lack of development capability or technical knowledge, many popular brands are still to implement structured data to their websites.

In this article, we’re going to take a look at what structured data is, and the benefits that the markup can provide for websites.

A brief introduction to structured data

Put simply, structured data is a form of markup that is implemented in the code of a website and provides search engines with specific pieces of information about a page, site, or organization.

By improving the knowledge that a search engine has about a particular page or site, it can, therefore, provide users with the information that they need when conducting a search.

It also means that if a business invests in structured data throughout its site, it could enjoy higher and more relevant levels of traffic.

But how does this happen?

Structured data can enhance AMP pages

Despite structured data not being a direct ranking factor, it can, however, influence other elements of your website which are ranking factors.

In a world where a lot of searches (even the biggest part) are made through mobile devices, site speed has never been more important, especially when you consider that users will leave a page that takes longer than three seconds to load.

For this reason, many businesses have implemented Accelerated Mobile Pages (AMP) on their site (read more about them here), which can help overcome critical mobile speed issues and improve the usability of pages.

But most people don’t realize that AMPs can actually be enhanced via structured data markup.

Google states that by implementing structured data to AMPs, they can enhance the appearance of the page in mobile search results while offering the ability to appear within rich results.

If a site gains the opportunity to appear within rich results for an important search term, the site could gain a great amount of search traffic as a result.

You can learn a little more about how structured data enhances AMP pages in this handy Google guide.

Structured data helps sites appear in Google’s Knowledge Graph

For sites that appear in highly competitive verticals, getting the edge over your competition is critical, and one way to do this is by establishing your site presence with Google and appearing in the Knowledge Graph.

Knowledge Graph cards appear on the right-hand side of search results and they provide users with functional and visual elements of your site; making it far easier for users to familiarise themselves with it.

To enable your business Knowledge Graph card, you need to add the necessary Corporate Contact markup on the homepage of your website.

Structured data knowledge graph

Like all types of markup however, there are important guidelines and rules that you must follow, such as ensuring that markup is not blocked from crawling by robots.txt directives.

You can find more information on how to properly implement Corporate Contact markup in this Google Developers Guide.

Structured data can be vital for improving a site’s click-through rates

CTR of a website is rather important for its rankings. And according to Neil Patel, the best way to increase it is to research and use keywords, especially long-tail keywords. Serpstat can help you make deep and useful keyword research and improve your rankings as well.

Also, the whole point of structured data is to provide clean and concise parcels of information to search engines so that you can clarify the purpose of your site and its pages to quickly provide users with the accurate information that they require.

This means that by implementing well-written and relevant structured data into your pages, your site should be shown to a more relevant audience base, meaning that your click-through rates will inevitably improve.

In fact, sites that implemented structured data found that their CTRs improved by at least 10%.

How to implement structured data

We’ve already learned the meaning and value of structured data on the site. Now, we’ll explore two of the main approaches for adding schema markup to your website.

How to add Schema.org micro-markup with Schema plugin

The easiest way to add a micro-markup to the site is to use the Schema plugin. It works with any available schema options and is embedded in the Yoast SEO plugin.

To install, go to Plugins – Add New in the WordPress console and find “Schema.” Activate it and go to Settings.

Structured data schema plugin

 

Fill in basic information, such as the location of your About Us page, Contacts, upload your website logo.

By filling out additional information, content, knowledge graph, and search results, you can optimize your site for each of the areas.

Then, you can go to Schema – Types and add the selected schema type or publication category.

Types of schema plugins

If the above-mentioned plugin doesn’t suit you, you can choose from a large number of WordPress plugins alternatives for schema markup. Here are some of them:

  • All In One Schema Rich Snippets
  • Schema JSON-LD Markup
  • Rich Reviews
  • WP SEO Structured Data Schema
  • Markup (JSON-LD) structured in schema.org

How to add Schema.org markup manually

Here, you should work more with the code, but you can add your schema markup individually to any page or post.

With arbitrary schema markup, you can include several different types of markup on the same page. For example, if you have an event page, and you also want to place a feedback schema on it, you can easily do it.

The most efficient way to manually add schema to your site is JSON-LD. This method is also recommended by Google. It’s based on JavaScript. You’ll add schema markup to your site as a script, so it’ll be much easier to read and debug.

Remember to follow all Google structured data guidelines while creating the code for your markup.

If you don’t know how to write markup code, you can use the Structured Data Markup Wizard from Google or JSON-LD Generator to create your code.

To use this approach, go to any post or page where you want to put the markup. Click Screen Settings at the top of the page and check the “Custom Fields” box. Now, scroll down to the “Custom Fields” settings and press “Enter new” to create a new field. Name it “Schema” and enter the code. For example, local businesses data type:

Custom fields box

 

Please provide the source and a possible caption for the above image

Next, you’ll need to edit your header.php file. Open it and paste the following code before the closing </head> tag:

 

Header.php file

Thanks to these actions, your schema code will load separately with metadata. You can add any kind of custom schema markup to your WordPress website with the above-described approach.

Just remember to run your page or post in the Google structured data testing tool to check your markup for errors. This validator understands the following formats:

  • Schema.org
  • Microdata
  • RDFa
  • JSON-LD

Using it, you can check the page in two ways:

  • Copy in HTML format
  • Specify a link to the page

If the site is being developed on a PC or if you need to test some options, you need to use the first method. The second one is suitable for the final verification of the finished markup. Also, here you can check the site pages when using ready-made CMS templates. They may contain some errors in markups.

For example, let’s check the Phase 5 Analytics page. After copying the URL and clicking the “Run test” button, the result of the verification appeared on the screen. There was the HTML code on the left, and markup on the right with errors if they were found.

Google structured data testing tool

 

Final word

Adding structured data to the site will not take a lot of time. This action will help improve the look of the snippet in the search engine and increase traffic to the site.

The process may seem a little technically complicated, but you’ll discover that even the option to manually add it is not as hard as you’d assume. In addition, many available plugins will make developing structured data very simple.

Inna Yatsyna is a Brand and Community Development Specialist at Serpstat. She can be found on Twitter @erin_yat.

The post Why businesses should implement structured data appeared first on Search Engine Watch.

Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville

One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search?

In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years.

But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply to avail of this trend?

This is another topic we’re excited to learn more about next week at the Transformation of Search Summit here in New York.

One of the experts we’ll be hearing from is Guillaume Conteville, SVP of Global Digital Marketing at Mastercard.

guillaume conteville, SVP global digital marketing at mastercard, speaker at the search summit

Guillaume will be part of the panel titled “Optimizing for position 0: Everything you need to know about Voice Search.”

1. What are your key priorities over the next twelve months?

In my role I’ll be focusing on driving change in the way we do marketing to adapt to new usage, and to leverage technology and data to their maximum potential.

The hot topics for us at the moment are CX, Voice, AR, marketing automation, and data-based customization.

2. What is your biggest challenge in achieving those?

Prioritization and execution.

There are so many potential initiatives you could start, identifying the real game-changing ones is always tricky.

Then, like always with tech-based projects, executing on your vision is always more complex than anticipated.

3. What’s your advice to others who may be facing similar challenges?

You really need to establish a broad climate of trust among all stakeholders, in order to have a real test-and-learn approach.

In adtech, it’s impossible to get it right the first time.

Success always come after a lot of optimizing and fine tuning.

4. What’s an interesting trend you’re seeing in the market right now?

It’s not search-related, but it’s fascinating to see how the changes that web browsers have made in regard to third-party cookies are having a massive impact on the whole adtech ecosystem.

The end of third-party cookie tracking will potentially be more disruptive than regulation.

5. Tell us a bit about your session at the Search Summit?

In this session, I’ll be sharing about the journey we’re going through at Mastercard to future-proof our content and ensure its discoverability in a future where people increasingly interact with machines through voice.

6. What are you looking forward to most at the Summit?

This is a unique opportunity for me to learn more about latest developments around search.

7. What’s something you do every day that helps you be more successful or productive?

It might sound cliché but, in this type of role, keeping a learning mindset is absolutely key. So every day I make sure to put some time toward talking to a lot of people and doing a lot of reading.

The post Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville appeared first on Search Engine Watch.

Different ways voice search is affecting your brand

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now.

Today, a chunk of people find new products online and also place the orders online. However, a paradigm shift can be observed in how they approach this which is how we see more and more people searching for information on the web using voice-commands rather than textual queries.

1. Brand voice

AI has impacted lots of industries and the branding industry has not escaped its reach, nowadays we have machines that can create brands based on user inputs. However, while AI has made building a brand identity more accessible, it can also present a challenge, and one of these challenges is the rise of voice assistants.

The voice assistants we have today are finite in number. Some of the most popular options that we use are Google’s Assistance, Amazon’s Alexa, and Microsoft’s Cortona. However, as artificial intelligence technology is becoming stronger, we will have a wider range of these services to choose from. When this happens, then the voice of the virtual assistant may interfere with a brand’s personality. For instance, if someone is using a female virtual assistant to look up information about a masculine brand, then it can hurt the brand’s impact. To tackle this problem, brands must keep these potential situations in mind. So, in this very example, a brand could alter the content that the voice assistance finds in a way that it’s able to retain the brand’s tone (masculine and rough) even if it’s in a female voice.

2. Consistency

Consistency is the key to successful branding – there is no denying that. However, you need to keep that in mind when you work with voice searches as well. For instance, you want to ensure that the tone and language used in the results of voice searches are optimized and in line with the brand book. These affect the following results returned by voice commands – product descriptions, social media content, ad copy, chatbot dialog, and more.

3. Payments

Virtual assistants are mainly used to find information on the Internet. However, service providers are also looking into new ways of using these services. For instance, Google Assistant now allows Google Pay users to send and receive money using voice commands. In the same way, payments leader MasterCard is aiming to bring its Masterpass online payment platform into Google and Amazon’s voice systems. So, what does this mean for the brands? Well, for one thing, they need to think about making provisions like this, that is, making payments easier and simpler with voice commands so that they can enjoy first-mover advantages.

4. Optimized content

What’s meant to be read doesn’t always sound good when voiced. For instance, if you define “SEO” on your blog by starting with the words “SEO is one of the most-effective digital marketing techniques used by brands today”, then you may fail to arouse the interest of the user if and when they search for the content using an appropriate voice command. However, if you ignore the introduction and focus on the main content by optimizing the content, then you can let the virtual assistant read something like “SEO refers to Search Engine Optimization which combines different kinds of techniques…” which is far more effective and engaging.

As you can see, voice search isn’t only making the lives of people around the world easier, but it’s also interfering with the practices of old and new brands. Those who are adapting to the changing trends have nothing to fear. However, the rest of them who have decided to remain unchanged can face all kinds of problems in the future.

Remember – branding isn’t just for big businesses. It doesn’t matter how big or small your company is, you need to take as many branding measures as possible. Naturally, voice search must be an integral part of the plan.

This is a sponsored post from PRchitects.

The post Different ways voice search is affecting your brand appeared first on Search Engine Watch.

15 Tried and tested bookmarklets for SEOs to improve productivity

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization.

In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire.

So, I’ve hunted through the mass of useful and useless bookmarklets and found 15 of the most useful that you can start using right now to save time, smash your deadlines and make you an unstoppable force.

What is a bookmarklet?

Well, bookmarklets have pretty much been around since the inception of JavaScript in 1995. In short, they are tiny scripts packed into a bookmark that perform a command within a browser to add a little nugget of functionality. 

In other words, they perform similar actions to chrome extensions without the crippling browser slowness and they rock.

How do you install bookmarklets?

It’s super easy. 

Copy the bookmarklet script you’ve found, right-click on your bookmark bar (or press CTRL + D or CMD + D on mac), click ‘add page’:

Then paste the code into the ‘URL’ field, name it whatever you like and click ‘save’:

Done.

The bookmarklets below are all hyperlinked meaning you can simply drag them into your bookmark bar.

Try it out:

The following code will perform a Wikipedia search for any text you have highlighted on any web page. Pop it in your bookmark bar and highlight any word on this page and then click the bookmarklet in your bookmark bar:

Drag this into bookmark bar:

Wikithis

Script:

javascript:(function() {function se(d) {    return d.selection ? d.selection.createRange().text : d.getSelection()s = se(document); for (i=0; i<frames.length && !s; i++) s = se(frames[i].document); if (!s || s=='') s = prompt('Enter%20search%20terms%20for%20Wikipedia',''); open('https://en.wikipedia.org' + (s ? '/w/index.php?title=Special:Search&search=' + encodeURIComponent(s) : '')).focus();})();

Cool right?

Now I’ve converted you to bookmarklet love, here are 15 of the best bookmarklets for SEOs. Some you will use on the regular while others you might not use for a while. I’ve included all my favorites, the ones that I find myself using regularly.

Note: Although I’ve tested and used every one of these, some popup blockers might affect how each bookmarklet works. If it’s not working, check your adblocker.

1. View cached versions of this URL with Wayback Machine

If the URL you once visited doesn’t exist anymore, has been deleted by a foolish colleague or you need to look back at the contents of an old page to inform a 301 redirect, this one is really useful.

Drag this link to bookmark bar:

Wayback

Script: 

javascript:location.href='https://web.archive.org/web/*/'+location.href

 

2. List every link on the page

Short, sweet, mega useful. One-click and get all hyperlinks from a web page in a window. I use this regularly in combination with screaming frog for super fast insight.

Drag this link to bookmark bar:

Listlinks

Script:

javascript:(function(){ var a = ''; for (var ln = 0; ln < document.links.length; ln++) { var lk = document.links[ln]; a += ln + ': <a href='' + lk + '' title='' + lk.text + ''>' + lk + '</a><br>n'; }; w = window.open('', 'Links', 'scrollbars,resizable,width=400,height=600'); w.document.write(a); })();

3. Show cookies

I’ve had clients in the past with serious cookie issues that have impacted site security, international targeting and even crawling! This is a one-click action to see all content associated with cookies the site is running.

Drag this link to bookmark bar:

Cookies

Script:

javascript:document.cookie='';function hjK(S4p){D3p=/; /g;return S4p.replace(D3p, '<br><br>');}if(document.cookie.length<1){alert('No cookie from this site!')}else{with((na=open('','','')).document){write(hjK('Cookie for '+document.title.link(window.location.href)+', dd. '+new Date()+'<hr>'+document.cookie));close()}}

4. Last modified

This one will alert the last modified date of each document and each frameset, along with the names and the locations of each frame in a dialogue box. Ideal for competitor research and auditing.

Drag this link to bookmark bar:

Lastmod

Script:

javascript:javascript:function Lmi(w,p){var i,t='';for(i=0;i<w.frames.length;i++)t+=Lmi(w.frames[i],p+'    ');return(p+w.document.lastModified+' '+w.location+' '+(w.name?(' ('+w.name+')'):'')+'n'+t);}alert('Last modified:nn'+Lmi(window,''));

 

5. Instantly extract URLs from SERPs

The simplest bookmarklet for downloading SERP URLs. Set your google settings to return 100 results and you can grab the top 100 results for any query with one click. Combine it with your favorite crawler and you’ve got some great analysis tools.

Drag this link to bookmark bar:

ExtractSERP

Script:

javascript:var a = document.getElementsByTagName('a'), arr = '';for(var i=0; i<a.length; i++) if (a[i].ping && !a[i].href.includes('google'))arr +=('<p>' + a[i].href + '</p>');var newWindow = window.open();newWindow.document.write(arr);newWindow.document.close();

 

6. Audit internal duplicate content

Auditing duplicate content can be time-consuming if there’s a lot. Use this bookmark as part of your audit to check snippets of content you believe to be unnecessarily duplicated. Copy and paste the snippet into the dialogue box and see roughly how often it appears across the site with a simply search operator.

Drag this link to bookmark bar:

Checkdupe

Script:

javascript:(function() {var targetUrl = 'https://www.google.com/search?q=';new Promise(setQuery => {var input = window.prompt('Enter your query:');if (input) setQuery(input); }).then(query =>window.open(targetUrl + 'site:' + location.hostname + ' "' + query + '"')); })();

7. Load page speed insight for current URL

Instantly load the URL that you’re viewing into page speed insights. If you want this to work with the homepage of the site each time change the window.location. to window.location.host in the code below.

Drag this link to bookmark bar:

Speedcheck

Script:

javascript:location.href='https://search.google.com/structured-data/testing-tool/u/0/#url='+window.location

 

8. Instant index check

This will only save you a few seconds but I use this bookmarklet a lot to start troubleshooting why a page isn’t doing well. The script will conduct a search using the ‘site:’ which should return the exact URL in the first result if indexed.

Drag this link to bookmark bar:

Isthisindexed?

Script:

javascript:(function(){ window.open('http://www.google.co.uk/search?q=site%3A'+encodeURIComponent(location.href))})();

 

9. Clear your cache in fewer clicks

Change three clicks to one with an instant opener for the clearing browsing data. Most used when you’re testing a development or need to replicate a bug to report.

Drag this link to bookmark bar:

Cachemeoutside

Script:

chrome://settings/clearBrowserData

 

10. Keyword stuffing checker

Instantly check the number of times a word occurs on a page. This one is really good for checking keyword stuffing during an audit and being able to efficiently give stats.

Drag this link to bookmark bar:

Checkstuffing

Script:

javascript:(function(){var T={},W=[],C=0,s,i; function F(n){var i,x,a,w,t=n.tagName;if(n.nodeType==3){a=n.data.toLowerCase().split(/[s():,.;<>&'"]/);for(i in a)if(w=a[i]){w=" "+w;T[w]=T[w]?T[w]+1:1;++C;}}if(t!="SCRIPT"&&t!="STYLE")for(i=0;x=n.childNodes[i];++i)F(x)}F(document);for(i in T)W.push([T[i],i]);W.sort(function(a,b){var x=b[0]-a[0];return x?x:((b[1]<a[1])?1:-1)}); s="<h3>"+C+" words</h3>";for(i in W)s+=W[i][0]+":"+W[i][1]+"<br>";with(open().document){write(s);close()}})()

 

11. Instant visibility & domain analysis

Instantly chuck the site into your favorite SEO tool. My go-to has always been Ahrefs. I use this daily as part of competitor analysis and content auditing.

Drag this link to bookmark bar:

Metrics

Script:

javascript:location.href='https://ahrefs.com/site-explorer/overview/v2/subdomains/recent?target='+encodeURIComponent(location.hostname + location.pathname)

To use this with other tools, replace the URL inside the single quotes with the following: 

  • Semrush: https://www.semrush.com/info/
  • Majestic: https://majestic.com/reports/site-explorer?folder=&q=
  • Moz: https://analytics.moz.com/pro/link-explorer/overview?site=

 

12. Change link anchors to full URLs

Super effective for backlink analysis. Being able to see the quality of outbound links on a page at a glance is really useful for auditing. I’ve used this on multiple occasions to illustrate poor out linking to colleagues and clients.

Drag this link to bookmark bar:

Anchortohref

Script:

javascript:(function(){var i,c,x,h; for(i=0;x=document.links[i];++i) { h=x.getAttribute("href"); x.title+=" " + x.innerHTML; while(c=x.firstChild)x.removeChild(c); x.appendChild(document.createTextNode(h)); } })()

 

13. Check structured data for the current page

Check your schema markup against a competitor with this one-click bookmarklet which instantly opens the page URL in google’s structured data tester.

Drag this link to bookmark bar:

StrucData

Script:

javascript:location.href='https://search.google.com/structured-data/testing-tool/u/0/#url='+window.location

 

14. Instant Meta display

I know there are a ton of extensions that will do this for you but this is an instant dialogue box that will display useful meta content for the page URL.

Drag this link to bookmark bar:

Meta

Script:

javascript:(function(){var url = document.location; var meta = document.getElementsByTagName('meta'); var found = 'Not Found'; var title = document.title;var output = '';output = 'nn##### Page Title #####nn'+title+'nnn####META DATA####nn';if(meta.length>0){ }for (i=0; i<meta .length; i++) {if(meta[i].getAttribute('name')!=null){output += '''+meta[i].getAttribute('name')+'''+'n'+meta[i].getAttribute('content')+'nn';}else if(meta[i].getAttribute('property')!=null){output += '''+meta[i].getAttribute('property')+'''+'n'+meta[i].getAttribute('content')+'nn';}}alert(output)})();

 

15. Broken image checker

Identify broken links instantly, no scrolling through, no inspect element, no screaming frog. Get a simple dialogue box with the broken image URL (I broke this one with inspect element to illustrate).

Drag this link to bookmark bar:

Checkimages

Script:

javascript:(function()%7Bvar ims%3Ddocument.images, brokenCount%3D0, brokenURLs%3D"", text, i%3B for(i%3D0%3Bi<ims.length%3B%2B%2Bi) if (! (ims%5Bi%5D.naturalHeight %7C%7C ims%5Bi%5D.fileSize > 0)) %7B %2B%2BbrokenCount%3B brokenURLs %2B%3D "URL: " %2B ims%5Bi%5D.src %2B "%5Cn"%3B %7D%3B text %3D brokenCount %2B " broken image" %2B (brokenCount%3D%3D1%3F"":"s")%3B if(brokenCount) alert(text %2B ":%5Cn%5Cn" %2B brokenURLs)%3B else alert("No broken images.")%3B %7D)()

 

Awesome bookmarklet resources

  • http://pauljadam.com/bookmarklets/
  • https://www.squarefree.com/bookmarklets/ 
  • http://bookmarklets.com/tools/categor.html
  • http://4umi.com/web/bookmarklet/all.php

Final thoughts

Being natural problem solvers, negotiators, project managers, instigators, copywriters, web devs and many other things an SEO finds themselves falling into to get their work done, I strongly advise you to create a folder on your bookmark bar and stack as many script nuggets as you can.

Please share your favorite bookmarklets in the comments below so we can all benefit from them!

Happy scripting 💪

The post 15 Tried and tested bookmarklets for SEOs to improve productivity appeared first on Search Engine Watch.

Top four social listening tools for 2020 and why they’re great

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world.

But the feedback we really want is different. It’s genuine, quick and easy to get, and structured enough so we can analyze it effectively. That’s where social listening, or social media monitoring, comes in.

Social listening is the process of monitoring mentions of keywords (for example, a brand name) or key phrases across social media and the Internet at large. Think of it as a way to measure people’s awareness of any subject – and their opinion on it – without having to ask questions.

Google Trends

More and more companies are adopting social media monitoring every year, and social listening tools are also evolving quickly. Even though they’re called social media monitoring tools, many apps go beyond social media and monitor the web at large. Finally, they analyze the data in order to provide you with insights you can learn from and act on.

In this post, we’ll look at the best social media monitoring tools you can use in 2020.

1. Awario

top-Four social listening tools for 2020 and why they're great Awario

Awario is one of the best options in terms of bang for the buck. With pricing starting at $29/month, it comes equipped with many features of Enterprise-geared tools: sentiment analysis, topic clouds, Boolean search, and more.

In terms of coverage, Awario monitors Twitter, Facebook, Instagram, YouTube, Reddit, news and blogs, and the rest of the web. Let’s look at what makes Awario stand out.

Rich analytics

Awario lets users measure dozens of social listening metrics, such as sentiment, reach, share of voice, key themes, top countries, and more. On top of that, you can use the tool to identify your biggest influencers and compare several brands side-by-side against crucial metrics for benchmarking and competitor analysis.

Boolean search

Boolean search isn’t for every brand. If your company name isn’t a common or ambiguous word (think Apple or Tesla), you’ll be just fine by simply feeding your brand name to the tool.

However, social listening has plenty of benefits beyond brand monitoring: from lead generation and PR, to doing research for your content strategy, this is where Boolean search comes in handy. It’s an advanced search mode that uses Boolean logic, letting you create flexible queries of any complexity to make sure you only get relevant results, whatever your use case may be.

Alert settings

Pricing

Awario offers a free 7-day trial. Pricing starts at $29/mo for the Starter plan (with 3 topics to monitor and 30,000 mentions/mo) and goes up to $299/mo for Enterprise. 

2. TweetDeck

Top Four social listening tools for 2020 and why they're great - Tweet Deck

Although TweetDeck isn’t a specialized social media monitoring tool, it definitely deserves a place on this list.

First of all, TweetDeck is free. Second, it lets you run Twitter searches using its powerful filters. And third, it combines the search functionality with everything else you’ll need to manage your Twitter presence.

Monitoring and scheduling in one tool

TweetDeck lets you schedule tweets, manage your DMs, and track mentions of your company on the network. You can set up as many searches as you need and reply to tweets right from the dashboard by connecting your Twitter account to the app.

Customizable column layout

Another great thing about TweetDeck is its column layout where you get to choose what each column shows. For instance, you could have your Twitter feed in one column, your DMs in another, and your social listening search in yet another one.

Pricing

TweetDeck is free.

3. Talkwalker

Top Four social listening tools for 2020 and why they're great - Talkwalker

Talkwalker is an excellent social listening tool for digital agencies. The software collects the latest mentions of your brand and offers detailed analytics on your social media presence.

The tool’s social media coverage is pretty impressive, on top of Twitter, Facebook, Instagram, and YouTube, the platform also monitors Flickr and Pinterest. 

Demographic analysis

In addition to monitoring mentions, Talkwalker will give you insights on people who mention you, including your audience’s gender, age, interests, and geography.

Image recognition

Talkwalker’s Enterprise plan offers an ability to monitor images and videos, this way you’ll be notified whenever your logo appears in an Instagram photo or YouTube video. 

Pricing

Pricing starts at $9,600/year for 10,000 mentions/mo. 

4. Mention

Top Four social listening tools for 2020 and why they're great - Mention

Mention is a social media tool that’s primarily geared towards agencies and big brands, although they do offer plans for smaller businesses. Mention’s focus is on real-time monitoring – if you sign up and create an alert, you’ll only see mentions from the last 24 hours. Historical data is available under custom plans.

API access

For businesses that like to have their analytics in one place, Mention offers API access, letting you integrate it into your own tools. If you’re not into coding, Mention offers an integration with Zapier, letting you automatically send mentions to a Google Spreadsheet, set up Slack notifications, and more.

Influencer marketing

In addition to social media monitoring, Mention lets you search for industry influencers across Twitter and Instagram; on top of that, it finds influential websites that you can partner with or guest post on. 

Pricing

Mention’s pricing starts at $29/mo for its basic Solo plan, which lets you monitor one topic. For bigger brands, the app offers custom plans which start at $600/mo.

Conclusion

That’s our list of the best social media monitoring tools for the coming year. Each of them has its own unique pros, so I do hope you’ve found one that’s a perfect fit for your use case and budget.

This is a sponsored post from Awario. Awario is a social listening and analytics platform trusted by over 5,000 companies worldwide. The tool gives brands access to meaningful insights on their customers, industry, and competitors through real-time social media and web monitoring. Awario monitors social media networks, news websites, blogs, and the rest of the web in real time, crawling over 13 billion pages daily to ensure you never miss important conversations that spark out online.

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