The State of SEO 2019 – Infographic

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources.

The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how to measure the impact of SEO on their results.

The survey reviewed 70% of in-house marketers and 30% of agency heads from various companies. It called for marketers to develop a better understanding of attribution models, measurement tools, brand value, and purpose when it comes to spending more on SEO.

The main reasons cited for marketers struggling to secure investment are competitor awareness, revealing that marketers are too aware of their competitor’s activity, even noting that their branded keywords were being targeted by their competitors.

The report noted that data-led objectives can act as investment enablers as they can easily quantify and measure consumer traffic. They also help marketers prove ROI, by reviewing how marketing practices are improving year on year.

Yet the survey revealed that there is still a lack of understanding around best practices for marketers to use. A quarter of those surveyed called for clearer guidelines on best practice from Google Webmasters, revealing that there is, in fact, a knowledge and skills gap around SEO.

Zazzle Media’s head of search and strategy, Stuart Shaw, said

“As an industry, we’ve needed to educate, educate, educate – at almost every level of client infrastructure. That challenge still remains, in fact, it probably changes monthly but now with more noise than ever.

However knowledge has always been power in this industry, keeping up with updates, marketing news and best practice guidelines across Google and Bing can be the difference in the results marketers need to secure that extra budget.”

You can download the full results of The State of SEO here, and check out the top-line stats on the infographic below.

State of SEO 2019 infographic

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Optimizing for voice search in 2019: Q&A with Amine Bentahar

As we gear up for The Transformation of Search Summit at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search optimization.

Amine Bentahar is the Chief Digital and Operating Officer at Adantix Digital. He’s also an author and member of the Forbes Agency Council.

amine bentahar speaker interview

Amine’s session will be about “Optimizing for position 0: Everything you need to know about voice search.”

Tell us about your current work

Amine Bentahar: I’m the Chief Digital & Operating Officer at Advantix Digital. I’m in charge of operations and ensuring that we are delivering the best quality work and exceptional results for our clients.

I’m also responsible for the overall digital and marketing strategy for many of our key clients which includes publicly traded companies, companies backed by major VC and PE firms, and mid-sized companies from various industries. 

What are your key priorities over the next twelve months?

AB: Implement a voice search strategy for all of our B2C and B2B clients, and continue to leverage voice search as a channel to drive new customer acquisitions for our clients. 

What is your biggest challenge in achieving those?

AB: Most companies haven’t allocated a budget specific to just voice search, and aren’t taking the time to truly understand how their customers are either looking for information or shopping through voice.

Because of this, we are having to spend a lot of time educating companies about the importance of having a voice search strategy and budget. 

What’s your advice to others who may be facing similar challenges?

AB: Educate your teams or clients on voice search and how it’s changing the way customers are shopping or looking for information. 

What’s an interesting trend you’re seeing in the market right now?

AB: The integration of voice search technology in cars, TVs, appliances and other devices. 

How do you expect it will change in the next 6-12 months?

AB: With all the money being invested in R&D by the big players (Amazon, Google, Apple and Microsoft), I would expect to see this trend to continue growing, and for voice search technology to be available on even more devices. 

Tell us a bit about your session at the Search Summit?

AB: My session will be about optimizing for voice search and more specifically about the steps companies must take to rank for position 0. We will help attendees understand how voice search works and how to develop organic content to be “read” by Alexa or Google Home. 

What are you looking forward to most at the Summit?

AB: I’m looking forward to meeting other thought leaders and marketers and learning from their experiences about things that are disrupting the search world. 

What’s one of your favorite search technologies and why?

AB: Voice search as I find it somewhat amazing especially when you see the fast adoption rate of the technology and how it’s impacting the way customers are now searching. 

What’s something you do every day that helps you be more successful or productive?

AB: I do my best to exercise everyday and also I take at least 30 minutes of my day to read either about marketing or management. 

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